Or, just look at some of the best Doritos Roulette #burnselfies so far: just got a hot chip in the new @DoritosCanada Roulette chip bag. DORITOS® Roulette Flavored Tortilla Chips uploaded by Brianna N. . I get that they are for fun but one flavor is so hot you will wanna drink a gallon of milk When ever we have a movie night we make it interesting with these roulette chips !. Increasingly, global marketers are finding ways to make creative ideas go further. Basically, Roulette is a bag of Doritos with a handful of “solid-slap-in-the-face- hot” chips inside, daring consumers to snack away and risk.